Generational Differences in Personal Finance Behaviour – A Insight into Investors in Kolkata

Purpose – Similar experiences, values and beliefs shared among people of a generational cohort determines the choices that they make. This explains why same have distinct perceptions tendencies towards investing. paper focuses on generation differences in personal finance decisions. Objectives- The objective is to group different variables into identifiable factors compare these across generations. Methodology Data collected through primary survey with structured questionnaire, 140 respondents Kolkata Ranchi. Questions been asked behaviour, their responses Likert scale. A Factor Analysis has conducted questions them contributing behaviour. These identified are also compared Findings It was concluded younger generations invest for keeping funds emergency purposes, whereas older retirement needs. Younger usually short run, long run. Also, easily accessible popular investment avenues, most effective avenue. items had clustered around six namely, Financial Planning, Use Technology, Independence, Irresponsibility, Openness Credit Cards. Originality- Behavioral an area studied diverse topics disciplines. However, very scarce studies assess financial Practical Implications- attempts bridge this gap by collecting data from all making comparison them. helps understand reasons behaviour